Ever since its debut in 2009, Shark Tank has been a launchpad for countless entrepreneurs presenting their innovative ideas to industry titans we’ve come to know as “the sharks.” From quirky gadgets to life-changing innovations, the show has highlighted products that not only captured the attention of investors but went on to become household names. Some of Shark Tank’s most popular products have revolutionized industries, while others have amassed millions—even billions—in revenue.
If you’re an entrepreneur thinking of pitching your idea or an investor gauging successful trends, the list below is vital reading material. Let’s explore the most popular Shark Tank products that have reshaped markets and secured their place in business history.
What Makes a Shark Tank Product Successful?
Before we jump into the products, it’s crucial to understand the elements that make a Shark Tank pitch truly stand out. Typically, successful products:
- Solve a clear problem
- Have a unique selling point
- Exhibit scalability and market demand
- Often align with ethical or social missions
These factors ensure that not only do the sharks compete to invest, but buyers flock to support such ventures. Now, without further ado, here’s a countdown of the most popular Shark Tank products that turned ideas into innovation.
1. Bombas
Revenue: $1.3 Billion
Shark: Daymond John invested $200,000 for a 17.5% stake.
At the pinnacle of Shark Tank success is Bombas, a comfort-focused sock brand with a strong social mission. For every pair sold, Bombas donates a pair to homeless shelters. It has expanded its offerings to include t-shirts, underwear, and slippers while donating over 140 million items to date. This combination of premium quality and philanthropy resonated with customers and turned Bombas into the most successful Shark Tank product.
Why It’s Successful:
- Philanthropic appeal.
- Certified B Corporation status ensures ethical operations.
- Exceptional quality and comfort that encourage repeat purchases.
2. Everlywell
Revenue: $1.1 Billion
Shark: Lori Greiner invested a $1 million line of credit for a 5% stake.
Everlywell provides at-home lab testing kits that make monitoring your health affordable and convenient. Customers collect samples at home, ship them for testing, and receive digital results in days. Partnerships with CVS and Target helped Everlywell scale rapidly. Its user-friendly health solutions are a hit in an increasingly wellness-conscious world.
Why It’s Successful:
- Addresses the growing demand for telehealth services.
- Offers convenience and accessibility for routine lab tests.
- Trusted by partnerships with mainstream retailers.
3. Scrub Daddy
Revenue: $926 Million
Shark: Lori Greiner invested $200,000 for a 20% stake.
This smiling, reusable sponge became a cleaning phenomenon after Shark Tank. Its unique texture remains firm in cold water for scrubbing and soft in warm water for gentle cleaning. Scrub Daddy has expanded into multiple cleaning products, becoming a staple in households globally.
Why It’s Successful:
- Simple yet innovative design.
- Effective branding and versatility.
- Endorsements from platforms like QVC turned it into a household name.
4. The Bouqs Co.
Revenue: $640 Million
Shark: Robert Herjavec invested following the founders’ appearance.
The Bouqs Co. disrupted the floral industry by sourcing flowers directly from eco-friendly farms and delivering them straight to consumers. The farm-to-vase model minimizes waste and delivers fresher flowers at lower prices, appealing to modern consumers prioritizing sustainability.
Why It’s Successful:
- Eco-conscious and ethical business model.
- Direct-to-consumer convenience with subscription options.
- High-quality, long-lasting floral arrangements.
5. Cousins Maine Lobster
Revenue: $585 Million
Shark: Barbara Corcoran invested $55,000 for a 15% stake.
This food truck sensation specializes in fresh, authentic Maine lobster delicacies. Using a franchise model, Cousins Maine Lobster expanded into 27 states and opened brick-and-mortar locations. Their commitment to high-quality ingredients shipped directly from Maine sealed their success.
Why It’s Successful:
- Nostalgic, high-quality product offering.
- Local authenticity and unique ingredients.
- Expansive franchise distribution.
6. The Comfy
Revenue: $550 Million
Shark: Barbara Corcoran invested $50,000 for a 30% stake.
What started as a cozy, oversized wearable blanket has grown into a pop culture phenomenon. The Comfy has diversified its product lines with options for kids, branded characters, and collegiate designs. It remains a customer favorite for those looking for comfort and style.
Why It’s Successful:
- Unique and appealing design.
- Perfect timing as loungewear gained popularity.
- Mass appeal with branded and kids’ options.
7. DUDE Wipes
Revenue: $341 Million
Shark: Mark Cuban invested $300,000 for a 25% stake.
DUDE Wipes disrupted the personal hygiene market with flushable, biodegradable wet wipes for men. Endearing branding and partnerships with major retailers like Walmart and Amazon allowed the company to flourish.
Why It’s Successful:
- High-demand product with environmental focus.
- Clever marketing and relatable branding.
- Availability through major retail chains expanded its reach.
8. Tipsy Elves
Revenue: $317 Million
Shark: Robert Herjavec invested $100,000 for a 10% stake.
Initially focusing on ugly Christmas sweaters, Tipsy Elves tapped into a lucrative niche and later diversified into holiday-themed apparel and everyday fun clothing. Their creative designs struck a chord with party-goers and niche apparel fans.
Why It’s Successful:
- Fun and lighthearted branding.
- Capitalized on seasonal opportunities with holiday-themed products.
- Viral success led to massive word-of-mouth marketing.
What Can We Learn From These Products?
The most popular Shark Tank products have one thing in common—innovation fueled by problem-solving. Whether it’s Bombas’ mission to help the homeless, Scrub Daddy’s reinvention of cleaning tools, or Everlywell’s approach to health testing, these brands demonstrate the power of combining unique ideas with clear market demand.
Key Takeaways for Entrepreneurs and Investors:
- Align products with clear consumer needs or desires.
- Innovate within industries that have room for disruption.
- Develop a strong brand identity and marketing strategy.
- Partner with investors who bring more than just capital (e.g., expertise or credibility).
Shark Tank shows us that with the right mix of product ingenuity and business acumen, anyone can create a company that changes the game.
Are you an entrepreneur with the next big idea? Take inspiration from these success stories and remember, the combination of innovation and determination can turn dreams into reality!
